Retail and Shelf Ready Packaging

The trend towards Retail Ready Packaging (RRP) and Shelf Ready Packaging (SRP) has created a whole new science of packaging.
The optimal Retail and Shelf Ready Packaging

The key concept is to ‘think backwards from the shelf’. It’s now possible to calculate the optimal size of a pack for a particular type and quantity of product for the appropriate size of shelf and for a known rate of sale and replenishment.

Today’s marketers see a big opportunity, to integrate Shelf Retail Packaging (SRP) and Retail Ready Packaging (RRP) design into the promotional mix, to generate sales, in store, at the point of purchase. Our Packaging Strategists collaborate with marketers more and more, to help achieve results with shoppers, whether in brand positioning, visual disruption in the category or in making promotions succeed.

Results of a good Retail and Shelf Ready Packaging
In store, typical results from good Retail and Shelf Ready Packaging design include:
• – More stock and more range on shelf
• – Faster replenishment in store
• – Better availability
• – Brand and promotional communication
• – Successful launches
• – Good merchandising
• – Product visibility and easy navigation for shoppers

In the supply chain, good Retail and Shelf Ready Packaging can generate savings in cash and carbon
• – More product per pallet despatched and fewer pallet movements
• – Fewer delivery vehicles on the road
• – Less warehousing for empty packs and goods awaiting despatch
• – No extra collation packs inside trays
• – Efficient packing operations, whether automated or not

Product applications : food
Type : cardboard
Other characteristics : custom-made, small volume, promotional